:root{
  --ink:#0e1726;
  --ink-soft:#3a4658;
  --muted:#65718440;
  --bg:#ffffff;
  --bg-alt:#f5f7fa;
  --navy:#0e2440;
  --accent:#1f6feb;
  --accent-warm:#ff7a45;
  --line:#e3e8ef;
  --radius:14px;
  --maxw:1080px;
}
*{box-sizing:border-box;margin:0;padding:0;}
body{font-family:-apple-system,BlinkMacSystemFont,"Segoe UI",Inter,Roboto,Helvetica,Arial,sans-serif;color:var(--ink);background:var(--bg);line-height:1.55;-webkit-font-smoothing:antialiased;}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 24px;}
h1,h2,h3{line-height:1.15;letter-spacing:-0.02em;font-weight:800;}
h2{font-size:clamp(26px,4vw,40px);margin-bottom:14px;}
h3{font-size:20px;margin-bottom:8px;}
p{color:var(--ink-soft);font-size:17px;}
.eyebrow{text-transform:uppercase;letter-spacing:.14em;font-size:13px;font-weight:700;color:var(--accent);margin-bottom:14px;}
.btn{display:inline-block;background:var(--accent-warm);color:#fff;font-weight:700;font-size:16px;padding:15px 28px;border-radius:10px;text-decoration:none;transition:transform .15s ease,box-shadow .15s ease;box-shadow:0 8px 24px -8px rgba(255,122,69,.7);}
.btn:hover{transform:translateY(-2px);box-shadow:0 12px 30px -8px rgba(255,122,69,.8);}
.btn-ghost{background:transparent;color:var(--accent);box-shadow:none;border:2px solid var(--accent);padding:13px 26px;}
.btn-ghost:hover{background:var(--accent);color:#fff;box-shadow:none;}

/* top bar */
.topbar{border-bottom:1px solid var(--line);}
.topbar .wrap{display:flex;align-items:center;justify-content:space-between;height:72px;}
.logo{font-weight:800;letter-spacing:-.02em;font-size:18px;}
.logo span{color:var(--accent);}
.logo-lockup{display:flex;align-items:center;gap:11px;}
.logo-lockup .b-mark{height:50px;width:auto;display:block;}
.logo-lockup .wordmark{height:40px;width:auto;display:block;}
.topbar a.btn{padding:10px 18px;font-size:14px;}

/* hero */
.hero{background:linear-gradient(180deg,#fbfcfe 0%,#f1f5fb 100%);padding:70px 0 60px;}
.hero-grid{display:grid;grid-template-columns:1.15fr .85fr;gap:48px;align-items:center;}
.hero h1{font-size:clamp(32px,5vw,52px);margin-bottom:20px;}
.hero p.sub{font-size:19px;max-width:560px;margin-bottom:28px;}
.hero-visual{aspect-ratio:4/3;border-radius:var(--radius);background:
   radial-gradient(120% 120% at 80% 10%,#1f6feb 0%,#0e2440 55%);
   position:relative;overflow:hidden;box-shadow:0 30px 60px -25px rgba(14,36,64,.5);
   display:flex;align-items:center;justify-content:center;padding:26px;}
.dash{width:90%;background:rgba(255,255,255,.97);border-radius:14px;padding:18px 18px 16px;box-shadow:0 24px 50px -20px rgba(0,0,0,.5);}
.dash-top{display:flex;align-items:center;justify-content:space-between;margin-bottom:4px;}
.dash-top .t{font-size:13px;font-weight:700;color:#0e1726;}
.dash .big{font-size:30px;font-weight:800;letter-spacing:-.02em;color:#0e1726;line-height:1.1;margin:2px 0;}
.dash .big small{font-size:14px;font-weight:700;color:var(--accent);}
.dash .big .drop{color:#19c37d;}
.dash .cap{font-size:11.5px;color:#7a8699;margin-bottom:8px;}
.dash svg{width:100%;height:64px;display:block;}
.dash-kpis{display:flex;gap:8px;margin-top:12px;border-top:1px solid #eef1f5;padding-top:11px;}
.dash-kpis div{flex:1;}
.dash-kpis b{display:block;font-size:15px;font-weight:800;color:var(--accent);}
.dash-kpis span{font-size:10.5px;color:#7a8699;}
.micro{font-size:13px;color:#7a8699;margin-top:14px;}

/* authority bar */
.authority{background:var(--navy);color:#dfe7f2;}
.authority .wrap{display:flex;flex-wrap:wrap;gap:10px 26px;justify-content:center;align-items:center;padding:18px 24px;text-align:center;}
.authority .item{font-size:14.5px;font-weight:600;color:#eaf1fb;}
.authority .item b{color:#ffffff;}
.authority .sep{color:#46618a;}
.authority .num{color:#7fb0ff;font-weight:800;}

/* sections */
section{padding:62px 0;}
.section-alt{background:var(--bg-alt);}
.lead{max-width:680px;}
.lead p{font-size:18px;}

.painlist{margin-top:30px;display:grid;grid-template-columns:1fr 1fr;gap:18px;}
.pain{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:22px 22px;}
.section-alt .pain{background:#fff;}
.pain b{display:block;font-size:16px;color:var(--ink);margin-bottom:5px;}
.pain p{font-size:15px;}
.kicker-line{height:3px;width:46px;background:var(--accent-warm);border-radius:3px;margin-bottom:18px;}

.outcomes{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin-top:30px;}
.outcome{display:flex;gap:14px;align-items:flex-start;background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:20px;}
.outcome .ic{flex:0 0 38px;height:38px;border-radius:9px;background:#e7f0ff;color:var(--accent);display:flex;align-items:center;justify-content:center;font-weight:800;font-size:18px;}
.outcome b{display:block;color:var(--ink);font-size:16px;margin-bottom:4px;}
.outcome p{font-size:15px;}

/* split / definition */
.split{display:grid;grid-template-columns:1fr 1fr;gap:44px;align-items:center;}
.quote-card{background:var(--navy);color:#eaf1fb;border-radius:var(--radius);padding:30px;}
.quote-card p{color:#cdd9ea;font-size:17px;font-style:italic;}
.quote-card .who{margin-top:14px;font-weight:700;color:#fff;font-style:normal;font-size:15px;}
.callout{background:#fff5f0;border:1px solid #ffd9c7;border-radius:12px;padding:16px 18px;margin-top:18px;font-weight:600;color:#b8431b;font-size:15px;}

/* engage cards */
.cards3{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:34px;}
.card{border:1px solid var(--line);border-radius:var(--radius);padding:26px 22px;background:#fff;transition:transform .15s,box-shadow .15s;}
.card:hover{transform:translateY(-4px);box-shadow:0 18px 40px -22px rgba(14,36,64,.5);}
.card .tag{font-size:12px;font-weight:800;text-transform:uppercase;letter-spacing:.1em;color:var(--accent);}
.card h3{margin-top:8px;}
.card.feat{border:2px solid var(--accent);position:relative;}
.card.feat .ribbon{position:absolute;top:-12px;left:22px;background:var(--accent);color:#fff;font-size:11px;font-weight:800;letter-spacing:.08em;padding:4px 10px;border-radius:6px;text-transform:uppercase;}

/* steps */
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:30px;counter-reset:step;}
.step{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:24px 22px;position:relative;}
.step::before{counter-increment:step;content:counter(step);position:absolute;top:-16px;left:22px;width:34px;height:34px;background:var(--accent-warm);color:#fff;border-radius:50%;display:flex;align-items:center;justify-content:center;font-weight:800;}
.step h3{margin-top:8px;}

/* bill */
.bill{display:grid;grid-template-columns:.8fr 1.2fr;gap:44px;align-items:start;}
.bill-photo{aspect-ratio:1/1;border-radius:var(--radius);background:#ffffff;display:flex;align-items:center;justify-content:center;color:#65789a;font-weight:700;font-size:15px;text-align:center;padding:0;box-shadow:0 20px 40px -22px rgba(14,36,64,.6);overflow:hidden;}
.bill-photo img{width:100%;height:100%;object-fit:cover;display:block;border-radius:0;}
.bill h2{margin-bottom:6px;}
.stat-strip{display:flex;gap:26px;flex-wrap:wrap;margin:22px 0 4px;}
.stat b{display:block;font-size:26px;color:var(--accent);font-weight:800;letter-spacing:-.02em;}
.stat span{font-size:13px;color:#7a8699;}

/* testimonials */
.tcards{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:32px;}
.tcard{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:24px;}
.tcard p{font-size:15.5px;color:var(--ink);font-style:italic;}
.tcard .who{margin-top:14px;font-weight:700;font-size:14px;color:var(--ink);font-style:normal;}
.tcard .role{font-size:13px;color:#7a8699;}
.stars{color:#ffb02e;font-size:15px;margin-bottom:10px;letter-spacing:2px;}

/* scorecard lead magnet */
.magnet{background:radial-gradient(130% 140% at 85% 0%,#15396b,#0e2440);color:#fff;}
.magnet h2{color:#fff;}
.magnet p{color:#c3d3ea;font-size:18px;}
.magnet .eyebrow{color:#7fb0ff;}
.magnet .kicker-line{background:var(--accent-warm);}
.magnet-grid{display:grid;grid-template-columns:1.22fr .78fr;gap:52px;align-items:center;}
.magnet-list{list-style:none;margin:24px 0 28px;display:grid;gap:12px;max-width:560px;}
.magnet-list li{position:relative;padding-left:30px;color:#cdd9ea;font-size:16px;line-height:1.5;}
.magnet-list li::before{content:"\2713";position:absolute;left:0;top:-1px;color:var(--accent-warm);font-weight:800;font-size:17px;}
.magnet-micro{font-size:13.5px;color:#8ea4c3;margin-top:15px;}
.magnet-cover{display:flex;justify-content:center;}
.magnet-cover img{width:100%;height:auto;max-width:380px;display:block;border-radius:10px;border:1px solid rgba(255,255,255,.18);box-shadow:0 30px 58px -20px rgba(0,0,0,.68);transform:rotate(-2deg);transition:transform .25s ease;}
.magnet-cover a:hover img{transform:rotate(0deg) translateY(-4px);}
.magnet-form{max-width:560px;}
.magnet-fields{display:grid;grid-template-columns:1fr 1fr;gap:14px;margin-bottom:18px;}
.magnet-fields label{display:flex;flex-direction:column;gap:6px;font-size:13.5px;font-weight:600;color:#c3d3ea;}
.magnet-fields .magnet-wide{grid-column:1/-1;}
.magnet-fields input{font:inherit;font-size:16px;font-weight:400;color:#fff;background:rgba(255,255,255,.07);border:1px solid rgba(255,255,255,.22);border-radius:10px;padding:12px 14px;}
.magnet-fields input:focus{outline:2px solid var(--accent-warm);outline-offset:1px;border-color:transparent;}
.magnet-form .btn{border:0;cursor:pointer;font-family:inherit;}
.magnet-trap{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden;}
.magnet-alert{background:rgba(255,122,69,.14);border:1px solid rgba(255,122,69,.55);color:#ffd9c9;font-size:14.5px;padding:10px 14px;border-radius:10px;margin-bottom:16px;}
.magnet h1{color:#fff;font-size:clamp(30px,4.4vw,46px);margin-bottom:18px;}
.magnet p+p{margin-top:14px;}
.magnet-page .magnet-form{margin-top:30px;}
.magnet-page .magnet-cover img{transform:none;}

/* scorecard callout at the end of a post */
.scorecard-cta{display:grid;grid-template-columns:150px 1fr;gap:28px;align-items:center;background:var(--bg-alt);border:1px solid var(--line);border-radius:var(--radius);padding:28px;margin:44px 0 8px;}
.scorecard-cta img{width:100%;height:auto;display:block;border-radius:6px;border:1px solid var(--line);box-shadow:0 14px 30px -14px rgba(14,23,38,.45);}
.prose .scorecard-cta h3{margin:0 0 8px;font-size:22px;}
.prose .scorecard-cta p{font-size:16.5px;margin-bottom:18px;}
.prose .scorecard-cta a.btn{color:#fff;}

/* final cta */
.finalcta{background:radial-gradient(120% 120% at 0% 0%,#15396b,#0e2440);color:#fff;border-radius:18px;padding:48px 44px;text-align:center;}
.finalcta h2{color:#fff;}
.finalcta p{color:#c3d3ea;max-width:560px;margin:0 auto 26px;font-size:18px;}

footer{padding:30px 0;text-align:center;color:#9aa6b6;font-size:13px;border-top:1px solid var(--line);margin-top:10px;}

.note{background:#fffbe6;border:1px solid #ffe58f;color:#7a5b00;font-size:13px;padding:10px 16px;border-radius:8px;margin:0 auto 0;max-width:var(--maxw);}
.note b{color:#5c4400;}

@media(max-width:860px){
  .hero-grid,.split,.bill,.magnet-grid{grid-template-columns:1fr;}
  .magnet-cover img{max-width:300px;transform:none;}
  .magnet-fields{grid-template-columns:1fr;}
  .scorecard-cta{grid-template-columns:1fr;}
  .scorecard-cta-cover{max-width:150px;}
  .painlist,.outcomes,.cards3,.steps,.tcards{grid-template-columns:1fr;}
  .hero-visual{order:1;width:100%;max-width:420px;margin:4px auto 0;}
  section{padding:48px 0;}
  .hero{padding:48px 0 44px;}
  .split{gap:30px;}
  .bill{gap:30px;}
}
@media(max-width:560px){
  .wrap{padding:0 18px;}
  .logo-lockup .b-mark{height:38px;}
  .logo-lockup .wordmark{height:28px;}
  .logo-lockup{gap:8px;}
  .topbar .wrap{height:60px;}
  .topbar a.btn{padding:9px 13px;font-size:13px;}
  .hero h1{font-size:30px;}
  .hero p.sub{font-size:16.5px;}
  .lead p,.finalcta p{font-size:16.5px;}
  .stat-strip{gap:16px 22px;}
  .finalcta{padding:34px 22px;}
  .dash .big{font-size:25px;}
  .bill-photo{max-width:300px;margin:0 auto;}
}

/* top bar nav */
.topnav{display:flex;align-items:center;gap:24px;}
.topnav .btn{white-space:nowrap;}
.topnav .nav-link{color:var(--ink-soft);font-weight:700;font-size:15px;text-decoration:none;}
.topnav .nav-link:hover,.topnav .nav-link[aria-current]{color:var(--accent);}
footer a{color:#5a6678;text-decoration:none;font-weight:700;}
footer .dot{margin:0 9px;color:#c9d2dd;}

/* blog list */
.blog-head{background:linear-gradient(180deg,#fbfcfe 0%,#f1f5fb 100%);padding:56px 0 46px;}
.blog-head h1{font-size:clamp(30px,4.5vw,46px);margin-bottom:12px;}
.blog-head p{font-size:18px;max-width:620px;}
.postlist{list-style:none;display:grid;gap:18px;max-width:760px;}
.postlist a{display:block;border:1px solid var(--line);border-radius:var(--radius);padding:24px 26px;text-decoration:none;background:#fff;transition:transform .15s,box-shadow .15s;}
.postlist a:hover{transform:translateY(-3px);box-shadow:0 18px 40px -22px rgba(14,36,64,.5);}
.postlist h2{font-size:22px;margin:6px 0 8px;color:var(--ink);}
.postlist p{font-size:16px;}
.postmeta{font-size:13.5px;color:#7a8699;font-weight:600;}
.read-more{display:inline-block;margin-top:12px;font-weight:700;font-size:15px;color:var(--accent);}

/* single post */
.post{padding:56px 0 30px;}
.post-header{max-width:720px;margin:0 auto 34px;}
.post-header h1{font-size:clamp(30px,4.5vw,44px);margin-bottom:14px;}
.back-link{display:inline-block;margin-bottom:22px;color:var(--accent);font-weight:700;font-size:14px;text-decoration:none;}
.prose{max-width:720px;margin:0 auto;}
.prose p,.prose li{font-size:18px;line-height:1.7;}
.prose p{margin-bottom:22px;}
.prose h2{font-size:clamp(23px,3vw,28px);margin:42px 0 14px;}
.prose h3{margin:32px 0 10px;}
.prose ul,.prose ol{margin:0 0 22px 24px;color:var(--ink-soft);}
.prose li{margin-bottom:8px;}
.prose a{color:var(--accent);}
.prose strong{color:var(--ink);}
.prose blockquote{border-left:4px solid var(--accent-warm);padding:4px 0 4px 20px;margin:28px 0;}
.prose blockquote p{font-size:20px;font-style:italic;color:var(--ink);}
.prose img{max-width:100%;height:auto;border-radius:10px;margin:8px 0 22px;}
.prose code{background:var(--bg-alt);border:1px solid var(--line);border-radius:5px;padding:1px 6px;font-size:.88em;}
.prose pre{background:#0e1726;color:#e3e8ef;border-radius:10px;padding:18px 20px;overflow-x:auto;margin-bottom:22px;}
.prose pre code{background:none;border:0;padding:0;color:inherit;}
.prose hr{border:0;border-top:1px solid var(--line);margin:40px 0;}
.post-cta{max-width:720px;margin:40px auto 0;}

/* charts in posts */
.chart{max-width:560px;margin:30px 0 34px;}
.chart svg{width:100%;height:auto;display:block;font-family:inherit;}
.chart .chart-title{font-weight:800;font-size:16px;color:var(--ink);margin-bottom:8px;}
.chart .chart-caption{font-size:13px;color:#7a8699;margin-top:8px;}
.chart .axis{font-size:12px;fill:#7a8699;}
.chart .label{font-size:13px;fill:var(--ink-soft);}
.chart .value{font-size:13px;font-weight:700;fill:var(--ink);paint-order:stroke;stroke:#fff;stroke-width:4px;stroke-linejoin:round;}
.chart .ref{font-size:12px;font-weight:700;fill:#b8431b;}

@media(max-width:560px){
  .topnav{gap:12px;}
  .topnav .nav-link{font-size:14px;}
  .blog-head,.post{padding-top:40px;}
  .prose p,.prose li{font-size:17px;}
  .postlist a{padding:20px;}
  .chart .value,.chart .label{font-size:16px;}
  .chart .axis,.chart .ref{font-size:15px;}
}
@media(max-width:400px){
  .logo-lockup .b-mark{height:32px;}
  .logo-lockup .wordmark{height:22px;}
  .logo-lockup{gap:6px;}
  .topbar a.btn{padding:8px 11px;}
}